doing good things for womankind - bon

doing good things for womankind

our mission is to make a tee which has a positive impact on every body it touches.

beginning with a good seed and a fair price paid to cotton farmers, and ending with you, our #bongirls.

our goal is to ensure that a bon tee not only does no harm, but tips the scales to do some genuine good.

this is your tee's journey - from good seed to good stylin' x

bon label uses organic fairtrade and non gmo cotton for all tshirts

it starts with a good seed

organic, non-GMO and fairtrade.  brought to life with environmental and social benefits :

that lovely new bon tee in your wardrobe started life as a little organic, non-gmo, fairly traded seed, nurtured to life on a farm in india.  alongside protecting and supporting farmers, workers and their communities, fairtrade encourages and empowers farmers to protect the natural environment - and they're doing a pretty good job of it... 

grown organically

the experienced hands of the farmer grew your little cotton seed into lovely fluffy cotton without the use of harmful chemicals.  growing organically like this has several benefits.

environmentally, it supports biodiversity and healthy eco-systems, improving the quality of soil it's grown in. it also avoids causing long term pollution of water and soil, and, vital for the communities living in the area, doesn't demand too much water to grow. nice job little seed!

social benefits include...

hand picked without harm

your fully grown lovely soft fluffy cotton is hand picked ready to be spun and woven

thankfully it's organic, so pickers were not exposed to extreme amounts of toxic chemicals whilst picking (when cotton is not grown organically, all the chemicals used to support it's growth stay in the cotton, passing on toxicity to pickers, spinners, weavers, sewers, packers & wearers)

and sold for a good price

it took time, effort and money for the farmer to transform your little cotton seed into beautiful organic cotton, and fairtrade ensures the farmer is paid a fair price for the effort (which is often not the case for non fair trade cotton)

 in addition, fairtrade pay a premium which farmers and their workers collectively decide where to invest.  either improving their farming practices, or in areas such as health and education for the community.  it's very cool and you can read more about it at fairtrade here 

then transformed into your favourite tee

growing organically is not only safe and beneficial socially and environmentally, but also produces a smoother, softer and better quality cotton fabric.  this fabric is expertly crafted into the bon tee you're wearing now, at our factory in india, near where your little cotton seed began it's journey into your wardrobe

bon tees are ethically made at kishor, an accredited family run factory established in 1979

you can read more about them here, and we're proud to say they do some really good things in their local and wider communities

bon label exists for the love of a good tee. we are the good t'shirt specialists


we're just coming out and saying it - when we look good we feel good, and this tee was made to make you look and feel good

we love tees because they're basically unf*ckupable.  you can wear them with pretty much anything and they look good and feel comfortable (read more about that here).

a key part of unf*ckupability is simplicity.  in our over-saturated with imagery, ideas and information lives, simplicity is the true luxury.  

so we've gone back to the basics

when we launched in 2016 we painstakingly designed four styles to cover all bodies and bases and they really worked.

we've returned to this capsule of basics - our four original styles in white, black and grey, tweaked to be a little cleaner, a little cooler and (in the case of our new grey marle) a little sheerer (because hey, lingerie also makes us feel good).  

and we say to you, when you're staring at your wardrobe and seeing nothing to wear, with 12 things to do before getting out the door in less than 2 minutes : keep it simple. 

grab the tee and put it on

put on the skirt, pants, shorts or jeans which you always feel good in. your tee will look good with anything.

we all have our own style, but a failsafe formula we work with is

1. populate your wardrobe with few simple quality items, but all of which fit you perfectly

2. make sure everything you buy works with what you already own

3. don't rush your big purchases.  the perfectly fitting item will find you in good time

4. make your uniform a simple base of t'shirt + jeans/shorts/skirts/pants, and add one cool, nice, statement item  

and if you have 10 mins before you go to sleep, check out these styling ideas here, here and here

hey bongirl, you look good!


bon label x i=change 

completing the loop with i=change

i=change is an amazing initiative, created to funnel donations from businesses like ours into a selection of charities doing particularly good things. 

every time you purchase a new bon tee we donate $1 to charity through i=change. 100% of that dollar goes to the charity, and  you get to choose which of our three projects benefits from your purchase. you can read more about i=change and our projects here

we love that what began life as a tiny seed can have such a good impact, socially and environmentally in all stages of it's lifecycle

it's a good reminder of the power of small actions. so today, and everyday, we say do one, small good thing for womankind.

bonjour bongirl, thanks for spending time with us x

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