about bon

about us

bon was born of designer Linda Smyth’s love of Parisian style and her obsession with finding the perfect white tee 

blending the two, the label exists to provide women with luxury everyday pieces which are casual, effortless and elegant - drawing inspiration from muses Garance Doré, Emmanuelle Alt and Caroline de Maigret 

colours are white, black and grey, complimented with bespoke seasonal prints and (on rare occasions) a splash of colour 

garments are thoughtfully designed with utility and chic in mind, and lovingly brought to life in the most ethical way  

bon uses only GOTS certified organic cotton and garments are made ethically in Australia

find bon in select boutiques around australia and globally at bonlabel.com.au

join bon + become a bonafide #bongirl on insta @bonlabel and fb bonLabel 

bon.  French for good.  Good for womankind.  enjoy x

abn. 72 058 320 726


Why organic cotton

This is quite long, but interesting (and a little bit scary)

Cotton production covers 2.5% of the world’s cultivated land but uses 16% of the world’s insecticides

Cotton production uses more chemicals per unit area than any other crop in the world

Chemicals used in the growing and processing of non-organic cotton cause long-term pollution of soil & water – decreasing biodiversity and shifting the equilibrium of the ecosystems it is grown in

The human cost is also high.  Because cotton is still hand picked in many countries, pickers are exposed to extreme amounts of toxic chemicals

This toxicity is often passed on to wearers of non-organic cotton garments. Residual chemicals left on the end product not surprisingly irritate the skin (that’s why so many baby clothes are organic cotton)

Certified organic cotton is farmed & processed without the use of pesticides, genetically modified seed or synthetic fertilizers

Methods used to grow organic cotton actually support biodiversity & healthy eco-systems, improving the quality of the soil it’s grown in & often using less water.  This is the case in Australia where the processes used to grow organic cotton build the soil up over the years to retain moisture and be ‘fungus enabling’, meaning cotton can prosper on a dry land (non-irrigated) farm

These methods are not only safe and beneficial socially and environmentally, but also produce a much smoother, softer, better quality cotton product 

The organic cotton used in our organic tees is also ring spun. Ring spinning is the highest quality spinning process, producing a superior and permanently smooth finished product 

This cotton yarn is then dyed using sustainable & colour fast Oeko-Tex 100 Certified eco dyes and knitted into single jersey fabric in Melbourne. The entire production process is ACO certified

The result is a fabric which creates the perfect, luxury cotton jersey basic – not too heavy or too see-through, doesn't pill, and holds its shape wear after wear, wash after wash. And importantly, is good for the environment, and good for people. Très bon!

And that’s why bon uses only gots certified organic cotton for all of our garments

Congratulations on reading through til the end!  It's a long story and we appreciate your interest

Enter discount code ILOVEORGANIC at the checkout to receive 10% off your next bon purchase over $79 - it's our thanks to you

x team bon

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